How to Even the Playing Field with Web-based Video Marketing

    A lot of major websites use video marketing, but most small business owners dismiss it, thinking that it’s either too costly, too expensive, or just not worth it. However, that is completely false. The playing field is rapidly being leveled for video marketing, and there are many good reasons to use it, not […]

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Five Steps to Effective Keyword Research

Effective keyword research means more than brainstorming a few ideas and getting them down on your website. It means finding out exactly what your customers are going to type into the search engines in order to find you.  It also means taking a look at the competition and wondering if you should even bother competing […]

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Keyword Strategy – Choosing the best terms for Paid Search

As you build campaigns in paid search platforms like Google Adwords, and Bing Ads, choosing and optimizing the keywords you bid on is an infinitely evolving process. If done improperly, there’s truly no limit to the amount of money you can waste on paid search. However, if done properly – there’s almost no limit to […]

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Keyword Ideas From Google Webmaster Tools

Running out of ideas to write about? Are you sick of doing never ending keyword research? Why not stick to what you are good at? There I opened up a blog post with three questions. With the theory of 2013 seo and sem work being through content marketing, you may be looking for something to […]

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Best Free Keyword Tool

There is no truly free keyword tool available online, besides the Google Ad Words tool. Which is a very powerful tool for finding keywords related to Google. Using Google Ad Words works well enough, but if you use it in conjunction with a simple tool like Soovle, then you can expect to start getting some […]

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