Improving your Conversion Rate through Eye Tracking

Did you know that placing images on your website can boost its conversion rate? It’s because more people are interested in pictures and videos than reading texts. To know the significance of your site’s images, you might want to consider eye tracking reports.

According to eye tracking reports, web images can significantly improve the conversion rate of your website. However, running eye tracking software on your site can be costly. But if you want to increase your chances of running a successful website, you need to look into the eyes of the viewers and see where they’re going.

If you are an e-commerce website, here are five tips to help boost your site’s conversion rate through eye tracking element.

Tip No. 1: Know and focus on your target market

Men and women look at websites differently. By knowing your target market, you can easily incorporate images that are according to their preference. If you want to attract men to your page, then use attractive models. If your primary market is mothers, use tag lines and images arranged in a colourful manner. You can even place a picture of a baby looking at the product you are selling.  If you are selling women shoes, use a picture of a woman looking happy with her new pair.

Tip No. 2: Use the images correctly

While most people prefer images than texts, just make sure these images will be used properly. You need to be able to plant your viewers’ eyes on the product or service you are advertising. For instance, if you want to advertise 20% discount on educational toys for kids, make sure that the image of the baby placed on the picture is looking at the toys, not to you. If the baby is looking at you, you are most likely to look at the baby and not the product.

Aside from the eyes, the position of the body also plays a significant role. If the body of the model is positioned facing you, then you will look at the model instead of the product. But if the body position is facing the product, then the customers will look at the product too. Therefore, always make sure that your viewers will look at the most important element on your website – your products or service.

Tip No. 3: Keep the images simple yet effective

Time and again, you will be reminded to keep your images simple and effective. Once your viewer looks into the picture, he or she must be able to get the message right away without any confusion. By keeping it simple, you will be able to control what image should the customers look at without gazing their eyes anywhere on the site. Therefore, avoid using a lot of different colours, remove unnecessary texts and elements and keep it neat and organized.

Tip No. 4: People read from left to right

According to eye tracking reports, people spend time looking at the left side of the page first before wandering their eyes anywhere on the site. That’s because people are used to reading from left to right that their eyes learned to look at the leftmost part first. Since 69% of the users look at the left side first, make sure to put attractive and eye-catching elements on it.

Tip No. 5: Use handwritten notes

Handwritten notes are always effective and easily remembered than using computer fonts. This method is also effective in improving your site’s conversion rate. When people see doodles on the page, it lures them to look at what you want them to see. You can even include arrows to lead them on where you want them to look at. Plus, it makes your page look more personalized that will make the viewers feel more comfortable to browse at.

As an e-commerce website, always keep in mind that you are concerned about selling your product or service. By utilizing these tips and combining one or two tricks, you will be able to determine what works for you and eventually increase your site’s conversion rate. Through this, you can make your site more popular and be able to create a unique brand online.

Author’s bio: Alice McLean is a writer at with a background in history, sociology and internet marketing.  Now she is writing her first book on internet marketing.

Posted in Website Resources.